2.18.2007

Response: Theme Issue Brainstorming


Restaurant fonts
Originally uploaded by maggiemeyer.



This afternoon Kristin, Melissa and I sat down and did some brainstorming for the Restaurant Design theme issue for the 8th. I've never worked on an issue like this, so I'm pretty excited about the challenge. Out main goal for our meeting today was coming up with a selection of fonts and a color palette that will tie the issue together. From there, Melissa will be working on a cover design, and we'll also need to come up with some sort of iconic element to further tie the pages together.

Selecting the fonts and colors for this issue was more of a challenge than I'd anticipated. For the fonts, we knew we wanted something kitchy and modern....something a little bit more fun and playful than what you see in the typical "foodie' magazine. We picked a serif and sans serif font that we thought expressed this pretty well...and we also played with different pairings for a while to make sure they'd work together. For the color palette, we went through and picked out shades for each of the basic colors. After our initial selection, we felt like the colors were way too "Crayola" and boring, so we played with the saturation a bit and tweaked them to make them a little more interesting.

We'll still need to come up with a sort of "one-time style guide" for the issue, so that everything has a cohesive look to it. Let us know what you think of what we have so far...Kristin is playing with it some more in the next day or two.

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