Response: Convergence Logos

It was really fun to see everyone's logos today. It's amazing to see how many different directions people went in with their logos. Looking back on my own logos, I wish I would have thought in more abstract, simple terms. In doing a lot of my sketches, I think I tried to be too literal and tried to include too much into a single logo. I think some of the most successful logos were those that took a single idea and ran with it by creating a common denominator of a simple design element. When I think of some of the most successful logos, like Adidas, Nike, Target, etc...they are all very simple. Moral of the story - next time I design logos, I'm going to try to be more simple.