Response: Judging

I was really glad that we were able to attend the SND judging last week. I'm always curious to know the thought process that goes on when they're making these decisions, so to see it all was really helpful. Something I always have to keep in mind is that judging is incredibly subjective. Sometimes designs don't do well that I think are amazing, and sometimes designs that I think are dismal end up getting all of the awards. I've even seen this with my own work. I feel like often the designs that I'm not all that wild about are the most liked by others. It's just interesting to see how your work compares in the eyes of those on the outside...